Jo Tory, Founder of NAJO


"Great design feeds our soul, uplifts our spirits and whispers to us anything is possible. It is a potent antidote to the ordinary."

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Mirage

Eye-catching vibrancy to create luxe, statement jewellery.
Inspired by the rich colours donned by Ancient Egyptian rulers that believed would aid them through the afterlife.

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Halo

Mirror your inner glow.
Just as a halo of light beautifully glows around the moon, so too will this collection illuminate you.

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Venus

Accentuate your beauty.
Strikingly feminine pieces inspired by our brightest planet and the Roman goddess of love.

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Flora

Colour your world with captivating jewellery.
Inspired by nature’s picturesque hues.

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Totem

Find your Totem.
The art of beautiful self-expression.

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New Moon

Let the moonlight bathe you.
The invigorating beauty of glinting sterling silver jewellery silhouettes.

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Paloma

Self expression and timeless elegance.
Designed for the woman who makes no excuses to express her creative self.

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Signa

Create your individual story.
Personalise moments with Signa.

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Glow

Playing with the circular form.
Mixing textures with tones of silver & gold.

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Signature

Quintessential NAJO style.
A collection of iconic pieces.

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