Jo Tory, Founder of NAJO

"Great design feeds our soul, uplifts our spirits and whispers to us anything is possible. It is a potent antidote to the ordinary."

New In


Inviting you to colour your world with captivating jewellery.
Inspired by nature’s picturesque hues.

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Find your Totem.
The art of beautiful self-expression.

Shop Totem

New Moon

Let the moonlight bathe you.
The invigorating beauty of glinting sterling silver jewellery silhouettes.

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Self expression and timeless elegance.
Designed for the woman who makes no excuses to express her creative self.

Shop Paloma


An elegant collection of ethereal hues.
Featuring Amazonite, Aquamarine, Morganite & Pearl.

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Create your individual story.
Personalise moments with Signa.

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Signa Luxe

Luxurious as it is personal.
Experience 9ct gold elegance with Signa Luxe.

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Playing with the circular form.
Mixing textures with tones of silver & gold.

Shop Glow


Quintessential NAJO style.
A collection of iconic pieces.

Shop Signature


Designed for the self-assured.
The modern woman of today.

Shop Steel

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